Up here!

While browsing camera gear at B&H in Midtown Manhattan, I snapped these photos of the Oben tripod section.

Oben! What a great German word! (But, really, aren’t they all great?)

Oben means up, above, or top, so it’s an apt name for a company that builds devices that keep cameras off the ground and features the slogan, “Oben supports climb above the rest” with a photo of a mountain climber.

There’s no mention on their website of where the name came from or if the company is even German, but it wouldn’t surprise me to hear it was intentional. (Germany also has a reputation for producing very high quality cameras and lenses – like Leicas, which I’ll write more about soon – so tripods and supports might not be far off).

Imagine: Your friend, Karl-Heinz, an avid mountain climber, packs up his Leica and his Oben tripod and adventures off up the snowy peak of the Zugspitze, Germany’s tallest point. Warm in the ski lodge at the foot of the mountain, someone asks you, “Wo ist Karl-Heinz?” (Where is Karl-Heinz?). You gaze wistfully up to the snowy peaks, point to the top and reply, “Da oben.” Up there.

It’s good, right?

Oben is a locative adverb (Lokaladverb), which means it can be used alone or with other words to describe location or a relation to a particular location. So, when you point to Karl-Heinz up on Zugspitze, you’re saying he’s not just da (simply “there”), but da oben..UP there. If he was at the tippy-top, he’d be ganz oben.

Or imagine: Karl-Heinz is in the lodge, but upstairs. Wo ist er? Oben.

You’re at the mall with K-H and he wants to go to the ski shop upstairs. Wo ist es? Oben.

If it was a really warm day and Karl-Heinz went skiing without a shirt on, he’d be skiing oben ohne — “above without” — more accurately, “topless.”

In a more academic vein, German writers may refer to things that they said previously by using the phrases oben genannt or oben erwähnt, the equivalent of the English “aforementioned” or “abovementioned.”

These are but a few of the most common uses of oben in German. I’ll end with favorite instance of oben, the German title of Disney Pixar’s UP:

https://i0.wp.com/www.pixarblog.de/wp-content/uploads/2009/10/oben_logo.png

[Source]

Onward! Upward! Nach oben!

Wörterbuch

oben (adv.) – above, up, upstairs

da oben – up there

ganz oben – at the very top

oben genannt – abovementioned

oben ohne – topless

Advertisements
Previous Post
Next Post
Leave a comment

1 Comment

  1. Thanks for visiting the B&H PHoto SuperStore and for these comments. I’m not familiar with the origin of the Oben company or their name, but FWIW their website is http://www.obensupport.com/ and their products are available o our site at http://bhpho.to/rsThwh


    Henry Posner
    B&H Photo-Video

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: